THoO — an acronym for The House of Oud — is a maison of artistic perfumery that arises from the meeting of two distant worlds: that of Andrea Casotti, an Italian engineer and perfumer, and that of Mohammed Abu Nashi, an oud producer from Jakarta. From this creative alliance emerged a project with a precise identity: fragrances that do not follow the logic of the mass market, but build an autonomous olfactory narrative, in which oud — the precious resin extracted from the agar tree — serves as a compositional keystone rather than just a raw material. The brand is also distinguished by its attention to form: each bottle features a silhouette inspired by precious stones, hand-painted by Italian artisans, with a golden cap that transforms the bottle into a collectible item.
The six THoO references available in the catalog belong to the universe of niche artistic perfumery: Eau de Parfum with a refined olfactory profile, built around iconic ingredients and unconventional compositions. The brand organizes its creations into distinct collections — each with its own expressive register — making it useful, before purchasing, to identify which olfactory family best reflects one's taste: from the boldest and most experimental proposals to those with a more classic approach, with oud always present as an element of character and depth. To navigate the offerings more effectively, it is advisable to consult the product sheets, which provide the olfactory pyramid with the individual notes.
Scroll through the selection below to compare the available fragrances: each sheet gathers the necessary information to choose with awareness.
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