Maui

Maui Moisture is an American haircare brand inspired by the botanical landscapes of the Hawaiian islands, now part of the Kenvue portfolio (formerly Consumer Health of Johnson & Johnson). Its identity is built around a specific formulation principle: replacing demineralized water — the starting ingredient of most conventional shampoos and conditioners — with 100% aloe vera as the base of every product. This choice is complemented by the use of tropical plant ingredients such as coconut water, coconut milk, coconut oil, shea butter, hibiscus, and flaxseed, selected based on the specific needs of different hair textures. The formulas are vegan and free from parabens, silicones, and sulfate surfactants.

The Maui selection on OneBioShop

The 8 Maui products available in our catalog cover the main lines of the range: shampoos, conditioners, masks, and treatments designed for wavy, curly, and very curly hair (from wavy texture to coils). Each line is formulated to address a specific need — intense hydration, curl definition, lightness, or restoration of hair fiber — making the choice guided by hair type and its predominant need. We recommend checking the label of each product to verify its complete composition and suitability for your hair type, and consulting your pharmacist or trusted advisor if you have any questions about specific ingredients.

Scroll through the selection below to compare the available lines and find the treatment best suited to your texture.