Elcéa was born in Italy as a brand specialized in permanent hair coloring and was acquired in 2000 by Laboratoires Noreva, a family-run company based in Clermont-Ferrand, France. It is precisely Noreva's dermatological expertise — present in over 60 countries with a range dedicated to dermocosmetics — that distinguishes Elcéa in the landscape of at-home hair dyes: each formulation is developed with scientific rigor applied to the hair ecosystem. Elcéa dyes are produced in France, free from ammonia, resorcinol, and parabens, and formulated with up to 90% natural origin ingredients, including hibiscus milk as the characteristic ingredient of the line.
The 14 Elcéa products available in our catalog cover the entire journey of at-home coloring: from permanent dyes — available in a palette of over 20 shades — to complementary treatments designed to prolong color retention and keep the hair fiber in good condition after the treatment. You will also find specific shampoos for colored hair and nourishing and illuminating masks. If you are new to at-home coloring or considering a change in shade, we suggest carefully reading the instructions on the label and, in case of doubts about sensitivity or skin reactions, consulting your pharmacist or healthcare provider first.
Scroll through the complete selection to find the product that best suits your needs: each product sheet provides composition, usage instructions, and all the necessary information to guide you with awareness.
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